WORCESTER CITY FC have announced the launch of their community outreach programme. 

The programme takes football and Worcester City into local schools, giving youngsters high quality football coaching they would otherwise not have access to. 

The first school to partake in the programme was Northwick Manor Primary School, however they have since received considerable interest from a host of other schools in the area. 

Worcester City owner, Simon Lancaster, said: "It is really helpful for the schools and the kids.

"We are hoping to engage these kids and their families to try and get them along to Worcester City games and Worcester City trials for the youth teams. We are trying to engage them because they are the future. Future players, future fans, future sponsors, future volunteers. 

"We are trying to get our tentacles out into the community and build those relationships."

The programme used to run years ago, with Lancaster having taken part himself as a child. Since Lancaster became majority shareholder at the club, the programme has been in the works. 

"The club used to do it many years ago and I am delighted that we have been able to bring it back," said Lancaster. "It is brilliant for the primary schools to be given this assistance, and especially for the kids themselves to be provided with fun but professional coaching. And it is so important for the football club to inspire and engage with our next generation."

While the primary focus of the programme is to provide coaching and bring in the next generation of involvement with the club, City will also be on the lookout for their next star player.

"We have got 400 kids already in our youth section, boys and girls," said Lancaster. "But if there is a gem out there, then of course we want to find them."