It is a new era for Worcester City Women with the launch of a new badge and brand identity.

The modern revamp comes on the heels of the team's promotion into the FA Women's National League D1 Midlands, which is set to kick-off in August.

The new badge pays homage to Worcester's history while cementing the club's role as a distinct entity devoted to women and girls' football.

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The club is a rarity in England, being a female-owned, independent football club dedicated solely to women and girls.

The club says they will take a community-centred approach, and since their separation from their male counterpart in 2021, aim to spotlight Worcester as a home for women's football.

The new badge showcases elements of the city's heritage, including an outline of Worcester Cathedral.

Behind the cathedral, sunbeams symbolise the club's central values, labelled as 'RISE' - Respect, Inspiring, Successful and Exceptional.

Club owner and CEO Nicole Allison said: "Our new badge and brand are more than just symbols; they represent our commitment to our players, our fans, and our community.

"We are excited to embark on this new journey and continue to grow as a club."