MIKE Ruddock's plan to revolutionise Worcester's style of rugby was a key factor behind Rico Gear's decision to move to Sixways.

A number of clubs from the Guinness Premiership and beyond were after the flying wing's signature - but it was Ruddock's powers of persuasion that finally did the trick.

"Mike Ruddock phoned me directly to speak to me personally at length on a number of occasions and that was a big point for me in my decision-making," said Gear.

"I wanted to hear what his plans were and I was immediately attracted to Warriors by his passionate vision for the club alongside chairman Cecil Duckworth.

"The club also impressed me in the way it has acted in such a professional manner throughout this entire process. I know this is the right club for me and my family at the right time in my career."

Since replacing John Brain as director of rugby at the start of May, Ruddock has shown he possesses the charisma and the contacts to att-ract the top names in world rugby.

But it is not just his personality that won Gear over. Under the guidance of Brain, Worcester were a disciplined and gutsy outfit but their style of play was often predictable and lacking in dynamism, particularly when the ball was with the backs.

Under those conditions, Gear's talents would have been wasted but Ruddock has established a reputation as a progressive coach who understands the need for a more rounded approach in the modern game.

When Wales won the Six Nations Grand Slam under him in 2005, they did so with an expansive and stylish brand of rugby which Worcester fans hope to see at Sixways next season.

If that happens, Gear will have the perfect opportunity to showcase his considerable talents.

"I am enjoying some of the best form of my life and know the style of rugby that Mike Ruddock wants the Warriors to play will suit my approach to the game," he said.

"I'm determined to add a real dynamic and cutting edge to the team next season.

"This is a new chapter in my life and I'm really looking forward to moving to the UK and playing in the Premiership for Worcester Warriors."

"I believe all the ingredients are now at the club so that I can be part of a successful Warriors side that will challenge for honours in the English game in the future."

While Ruddock deserves much of the credit, Gear's capture involved plenty of work behind the scenes with Duckworth, general manager Char-lie Little and financial controller Jamie Evans all having significant input.

The club are already on course to sell a record number of season tickets and Gear's arrival will spark other commercial spin-offs, not least the sale of shirts bearing his name.

It is a remarkable turnaround for a club that seemed destined for relegation just a few months ago but Duckworth's ambition is to take Worcester to the very pinnacle of the European game.

With the signing of Gear, they have taken a giant step in the right direction.