IF you repeat something often enough eventually you’ll begin to believe it.

That’s the only reason I can come up with to explain the media mantra that the Premier League is the best in the world.

Pundits trot it out as though it’s a statement of fact and get staunchly defensive should anyone dare question them.

It’s a moving feast, too, because when the standard drops, as many reckon it has done this season, the tag of being the best is amended to being the most exciting or most competitive.

All of which are so vague they are difficult to prove wrong.

How do even judge whether something is the best? Surely that is completely subjective.

There is an air of arrogance here that puts the Premier League up on a pedestal at the expense of everything else.

English games are just as capable of providing entertainment as much as the Spanish, German and Italian leagues. Likewise, they can all serve up their fair share of dross.

What is seemingly not up for debate is the Premier League being the most popular. That is because it is has a good marketing team who saw the opportunity to tap into the Far East audience.

But being popular does not make it the best, take One Direction for example.

You could also point to the absence of any English team in the latter stages of the Champions League and Europa League this season.

This is further proof that the standard is not always as good as the hype.

The Premier League has its place but there are plenty of other competitions out there worthy of merit, too.