Trio of organisations team up to give support to elephant-themed art trail

Royal Porcelain Works, The Museum of Royal Worcester and GoodRoots coffee shop, all neighbours at the historic Royal Porcelain Works site, have teamed up to sponsor a sculpture for Worcester’s Big Parade.

Set to arrive in the city this July, the trail will see a herd of decorated elephant sculptures parading through the city’s streets for eight weeks. A Wild in Art event, the parade is being brought to Worcester by St Richard’s Hospice.

Kathy Leather, general manager for Royal Porcelain Works, said: “Three years ago the giraffe trail was a resounding success and we loved our giraffe standing in pride of place in the Courtyard, right in front of our beautiful Henry Sandon Hall.

“St Richard’s Hospice provides an incredible service for the county and we are excited about helping to raise much needed funds as we welcome one of the herd to site with our friends, and neighbours, The Museum of Royal Worcester and GoodRoots.”

Sophie Heath, Director of The Museum of Royal Worcester, said: “With the county having such a rich history in quality design and fine ceramics, we’re absolutely delighted to be supporting this arts event in the city this summer. We hope the parade will inspire local artists of the future.”

Adam Edney, brand manager GoodRoots added: “We’re delighted to be teaming up with Royal Porcelain Works and the Museum of Royal Worcester to bring an elephant to Worcester. As a business which prides itself on delivering good food and a good vibe to good people, we can’t wait to be part of a really good event this summer!”

Organisations from across Worcestershire and beyond have flocked to sign-up and sponsor an elephant sculpture.

See worcestersbigparade.co.uk/get-involved/ for more.

Worcester’s Big Parade is supported by partners Crowngate, Worcester City Council, Worcester Business Improvement District (BID), the Worcester News and BBC Hereford & Worcester.

To find out more, visit www.worcestersbigparade.co.uk