HotelshopUK based in Droitwich has won ABTA worldwide travel accreditation from the Association of British Travel Agents (ABTA) Following seven months of work, the hotel and short breaks specialist has been given the mark of approval by the recognised travel superbrand.

HotelshopUK, which has been consistently growing across its online and call centre sales, took the strategic decision to work for ABTA bonding so that it could give its customers added confidence as well as achieving an industry stamp of approval.

In addition, the ABTA accreditation, which HotelshopUK has gained as both a principal and as an agent, will open up other distribution channels, including involvement in ABTA events and publications, ABTA’s family safe holidays scheme and preferential rates.

Viv Hudson, managing director of HotelshopUK, said: “This is yet another landmark in our growth over the past 11 years.

“We are hoping it will help us increase our market share and because of this accreditation, we will gradually start to change the way we do business with the hotels so we can get even better deals for our customers. This all helps us give hotelshopUK customers the best possible experience when they come to us.”