THE business support message is taking to the Worcestershire airwaves as part of a new marketing drive by Business Link West Midlands.

Five new podcasts - featuring some of the most enterprising companies in the region - have been developed to boost start-ups and help established firms to grow. They will be downloadable from www.businesslinkwm.co.uk With more and more people accessing information via the web and MP3s, the 45-second bulletins will look to reach more than 1,000 people in the area, with entrepreneurs explaining how they got into business and the support they received in helping them become successful. Helen Goring, marketing manager at Business Link West Midlands, said: "Podcasts are growing in their popularity and provide a fun, brief and easy way of showcasing the different elements of support we can provide.

"Furthermore, anyone who downloads them automatically goes into a prize draw to win an i-Pod nano."