BANG & Olufsen is helping to make Worcester one of the coolest places in the country to shop.

The Danish audiovisual brand - whose products are available from Bang & Olufsen of Worcester in Foregate Street - has been voted among the country's coolest brands in a consumer survey by Superbrands. Bang & Olufsen came fourth in the final standings, which began as a list of 5,500 brands, but was the most prominent high street retailer in the list ahead of firms such as Apple, Prada, Rolex and Agent Provocateur.

Bang & Olufsen of Worcester store manager Simon West said: "To be rated the coolest in the city is a proud feather in our cap."