WORCESTER Travelodge has had a £70,000 refurbishment as part of a £223 million company-wide brand investment that aims to strengthen the business and make Travelodge the best value hotel chain in the UK.

Work on the 92-room hotel, which opened in 2005 on Cathedral Plaza, was completed in just two weeks without any disturbance to the day-to-day operation of the hotel. It was carried out by the local ‘MIB’ (Men in Black), Travelodge’s in-house maintenance team, and included a new room design and a luxury bed called the Travelodge Dreamer, considered the ‘Rolls- Royce’ of beds.

Jennifer Britton, Worcester Travelodge hotel manager, said: “We are very excited to have been selected as one of the first hotels across the Travelodge estate to benefit from this investment.

“The work was carried out with no disturbance to our day to day operation and the feedback we have received from customers has been outstanding. Everyone loves the new warm, contemporary feel of our new room and there is no doubt the hero of the room is definitely the Travelodge Dreamer bed.”

By the end of the year, Travelodge plans to have refitted more than 50 per cent of all its rooms, with more than 10,000 completed by the end of the summer. By autumn 2014, 85 per cent of Travelodge’s estate will incorporate the new room design, meaning the make-over will see an average of more than 50 rooms refurbished every single day for the next 18 months.

“The scale of the refurbishment programme means one million man hours will go into the refit, along with 60,000 tins of paint and 30,000 new beds – enough to cover nine football pitches."