A BRA chain is set to get a huge boost from donations across Britain thanks to the services of a national courier company.
APC Overnight, which has a depot in Berryhill Industrial Estate, Droitwich, has donated the use of its 127 depots across the UK as drop-off points for people want-ing to donate bras to the 2nd Skin Lingerie record-breaking bra chain attempt.
The bra chain, which is also raising money for the Worcestershire Breast Unit Campaign, has already collected 130,000 bras but needs 200,000 to break the current world record.
APC has also started a campaign within the company to get employees and customers to donate bras. Steve Salt, head of sales and marketing at APC, said he was made aware of the bra chain through an article in a magazine.
He said: “I had a conversation with organiser Karen Tomalin to ask how we could give a helping hand. When she explained what she was trying to do we thought we could take it national. You won’t get a better charity to donate to; everybody has been touched by cancer in some shape or form.”
The company has published leaflets and is already receiving donations. Tracey Nash, PR and marketing officer for the bra chain, said: “It’s great news for us.
“We get people calling us from all over the country saying they have collected bras but don’t know how to get them to us. It’s quite overwhelming.”
The bras will be transported from the APC depots to the Storage King warehouse in Tolladine Road, Worcester.
As previously reported in your Worcester News, manager Terry Proc donated three new units at the warehouse to the bra chain attempt back in February when it reached the crucial halfway point. APC will also be collecting the bras from Storage King to take to Worcester Racecourse before the record-breaking attempt on Sunday, July 31.
People will be able to sponsor a bra for £1 and the money raised will go to the Worcestershire Breast Unit Campaign.
The campaign, backed by your Worcester News, is aiming to raise £2.5 million to open a dedicated breast cancer unit on the Worcestershire Royal Hospital site.
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