EDGY singing sensation Cher Lloyd’s X Factor dream is over but record bosses are lining up to work with her, insiders say.
The 17-year-old Malvern starlet found herself up against the bookmakers’ favourite and charismatic crooner Matt Cardle in the ITV1 show’s Saturday live elimination.
Cardle went on to claim the winner’s title after yesterday’s live final.
But although Cher’s X Factor journey ended on Saturday, big things are predicted for the former Dyson Perrins CE Sports College pupil, with Black Eyed Peas group member Will.i.am saying he would like to work with her.
Sources close to Cher also say she has already had multiple approaches for a record deal next year, alongside her existing 12-month contract to perform on the X Factor tour.
About 300 supporters packed the Three Counties Showground's main hall at Malvern to watch their girl perform.
There was dismay as she lost out to Matt Cardle, but according to her uncle, 34-year-old Damian Lloyd, Cher’s future is bright.
“She’s well known all around the world now and we’ve had e-mails and texts from all over,” he said.
“She’s going to go very far. She’s a 17-year-old who is living the dream.”
Earlier in the show she performed in her distinctive rap style a medley of The Clapping Song and Get Your Freak On to rapturous applause and cheers.
Simon Cowell called it his “favourite performance of yours so far”.
He said: “You’re my favourite little brat and I am genuinely happy you are here tonight.”
Her mentor Cheryl Cole said: “You have stayed true to what you want to be and I hope you stay on tonight smashing it.”
For the second performance, finalists Cardle, Rebecca Ferguson and One Direction teamed up with A-list pop stars Rhianna, Christina Aguilera and Robbie Williams.
For Cher it was a “perfect collaboration” with Will.i.am, according to Cheryl.
He told the London studio audience: “I really like her. She reminds me of when we started our group. People thought we were misfits.
"It takes people like Cher and us to change things. She’s a star and a true talent.”
But despite strong performances it wasn’t to be Cher’s night and as she went out there was disappointment for fans.
At the Express Inn in Malvern well-wishers had gathered to watch the televised final. Sam Crumplin, aged 31, whose 10-year-old son Daniel Dalton-Golding shares a class with two of Cher’s cousins at Somers Park Primary School, said it was “a shame” but felt certain there was a record deal in the offing.
He said: “Cher’s music appeals to a certain group and they are not necessarily going to vote. It’s a shame but she’ll have a record deal, she’ll do great.”
Licensee Donna Stimson said: “The atmosphere was electric. We’re disappointed she won’t be in the final but she has a great future.”
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