A NEW campaign has been launched in Bromsgrove to raise awareness of domestic abuse.

The Bromsgrove Community Safety Partnership has taken out adverts on the reverse of parking tickets issued at town centre car parks to highlight the issue.

The campaign aims to let the victims of domestic violence know what help is available to them, including the 24-hour county domestic abuse helpline service.

Figures show that one in four women and one in six men suffer from domestic violence at some point in their lives.

Detective Constable Jo Sparkes, from Bromsgrove police, said: "It's a desperate situation when people live in fear in their own home, but for many people, this is the daily reality.

"We want to offer choices to victims of domestic abuse and have worked closely in partnership with other agencies to provide access to the kind of support that can break the silence and break the cycle.

"We are keen to build on the good work we have started and this new initiative from the Bromsgrove Community Safety Partnership has our full support."

West Mercia police launched the Home Truths campaign in November to highlight the issue of domestic violence.

This included advertising on buses and drink mats to publicise the help that is available.

Councillor June Griffiths, the cabinet member responsible for culture and community safety, believes it is a very lonely world for the victims of domestic abuse. "It is a world of excuses and apologies, but once it starts it doesn't stop," she said.

"The only way for anyone suffering domestic abuse is to seek help and friendship and this new initiative is an excellent way of highlighting the number to call."

The domestic abuse helpline number, which is 0800 980 3331, will be featured on tickets at car parks in Recreation Road and Windsor Street until September.