Happy Christmas! Well, it was for town's High Street traders

Some store workers and shop owners from the High Street, which is home to many of Droitwich's independent shops, have even said the period has been twice as good as the same time last year and has given the area a much needed boost.

Emma Beesley, from Little Treasures children's clothing store, said: "It has been a really good Christmas. It was quiet in November but then really picked up just before Christmas. I think it was probably twice as good as last year."

Her comments were echoed by Denuka Jones, from Butterfingers Cook shop, who added: "It was a good period, better than last year. January has gone a little quiet but hopefully it will pick up. It has been very good, though."

As well as Little Treasures and Butterfingers, other stores including both Brown and Fincher and Spats caf reported a successful festive season.

Many of the traders believe the increased interest in the High Street stores is down to the introduction of Waitrose, which had its first Christmas in the town.

Emma Beesley, added: "I think a lot of the customers have come to Waitrose and have then wandered into the High Street for a coffee or to see what else is down here. It has definitely made a difference."

When Waitrose first opened, it was feared that it would take trade away from the High Street.

A spokesman for Waitrose said: "We had a great Christmas period and even exceeded our own expectations. We had great sales of fresh food, wines, turkey and party foods. It was definitely a successful first Christmas for Waitrose in Droitwich Spa.

"We are also very pleased we are having a positive effect on other stores in the area." It is now hoped that the High Street can use the Christmas success as a much-needed shot in the arm.

Mayor, councillor Richard Morris, chairman of the High Street Regeneration Project, said: "I am really pleased that the High Street had a good Christmas. Waitrose has been a great addition."