Cromwells Chocolates in Upton is raffling a chocolate teddy bear that stands over a foot tall.
Tickets costing £1 can be bought from the shop at its new home in High Street.
Owner Sue Hannah is raffling the bear, worth £60, to raise money for the Noah's Ark Trust, a charity that supports bereaved children, young people and their families.
"Its good to support a local charity that does a great deal of good work," she explained.
The winning ticket will be drawn to coincide with the town's Christmas parade that starts outside the King's Head at 5pm on Saturday, December 17. Santa will tour the town on a boat pulled by a decorated Land Rover, with help from carol singers and Upton Youth Band.
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