YOUNG people are being priced out of Worcestershire's rural communities, according to a council chief.

The managing director of Wychavon District Council, Jack Hegarty, has warned that with the continuing growth in people aspiring to live in the countryside, there is an increase in the number of youngsters leaving rural areas as property becomes unaffordable.

"This part of the region is low in unemployment but is a low-wage area. At three-and-half times their income, 70 per cent of people would not be able to get onto the property ladder," he added.

"Even if young people borrowed four-and-a-quarter times their income, 59 per cent would not be able to get on the property ladder."

According to a recent West Midland Regional lifestyle survey nearly 65 per cent of all respondents aspired to live in rural areas more than anywhere else, and Wychavon sits in the UK top 20 desirable areas.

Speaking at a packed annual general meeting for Wychavon Campaign to Protect Rural England, CPRE, Mr Hegarty warned members that things were changing and Worcestershire is facing several big environmental challenges over the next decade which could have a major impact on the region.

He complimented the Wychavon CPRE for the active way in which they worked to protect the region and advised upon environmental issues.

"Issues ranging from Worcester as a sub-region for growth, protecting the green belt, affordable housing in rural communities and transport will play a significant role in shaping the region for the future," he added.

CPRE retiring chairman Tom McDonald told members there is growing public interest and concern for the countryside.

He said: "The effects of change are impacting upon the countryside to an extent that cannot be ignored.

"The countryside and the environment are at a turning point. Wychavon CPRE has been determined to remain relevant, effective and positive."