WYRE Forest towns are set to turn on the yuletide spirit this weekend.
Stourport will switch on its Christmas lights tomorrow, with Kidderminster and Bewdley following suit on Saturday.
Organisers of Stourport's event have stressed it is not too late for entertainers to get involved.
Street entertainers are being sought to add to the spirit of the occasion that features the annual Three Kings Parade.
Children who want to take part in the procession should gather at Stourport Sports Centre, in Harold Davies Drive, at 5.45pm.
Youngsters can also hand in their present wish lists to Santa Claus.
There are a limited number of stalls available for the special Christmas market being held at the Social Day Centre in New Street.
Any entertainers interested in taking part can contact Pete Roberts on 01299 826930.
It is Kidderminster's turn to sparkle when its 28,000 bulbs are turned on this Saturday, at 4.30pm.
The town will travel back in time for the event, with a Victorian theme.
Bewdley will illuminate its town centre on Saturday, with a series of events including a Christmas market, which is being held on the Riverside and in St George's Hall.
Load Street will be closed to traffic between 1pm and 8pm.
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