PLANS to erect a mobile phone mast on a grass verge on green belt land in Kidderminster have been thrown out for good.
The Government's planning inspectorate rejected the bid, by mobile giant, Vodafone, for a 10-metre pole to be sited in Wolverley Road, Franche.
District councillor, Anne Hingley, said it was a victory for local people, who had mounted a vociferous campaign against the application.
"I think that it just goes to show that people power possibly helped because there was a very strong campaign against the proposals," she said.
"It is an example of people not being phased by a big company when they have a legitimate reason to campaign within the limited guidelines."
Hundreds of people objected to the plan when it was first mooted a year ago and the district council rejected the planning application last December but Vodafone decided to appeal.
County councillor, Nigel Knowles, said the mast would have been situated on a dangerous bend and, as such, would have been a hazard to motorists as well as spoiling the landscape.
"Most people have a mobile phone but system delivery needs to be acceptable to us all as users, as well as to the planners," he added.
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