A GRADUATE entrepreneur has launched a mischievous website focused on people embarrassing their friends.

As a fun-loving student at Liverpool John Moores University who loved playing pranks on his mates, Tobi Hardy set up a business to help everyone else do the same.

The popularity of picture messaging proved the perfect opportunity for the Lower Broadheath-based resident to set up his website, Mischief-Maker.co.uk

This invites people to get their funny and embarrassing photos posted on the internet.

And as an added incentive, Tobi is offering £100 a week to the person with the best snap.

He said: "I set up the firm after completing my business studies degree in the hope that the money from the text messages will help me to pay off my £12,000 student loan.

"I launched the business a week ago to make sure it was in line with students returning to University and receiving their own student loans.

"I hope that their funny photos might be able to help them with these with a £100 prize a week."

He has also arranged sponsorship of Mischief - the nation's naughtiest student night. This is a student night based in Liverpool, Leeds, Cardiff and York and focuses on playing pranks on people such as giving fishy flavoured sweets to hungry students or posing as a TV licence inspector, activities in line with the Mischief-Maker.co.uk brand.

Tobi added: "I think I've got the best job in the world.

" I get to look at funny photos all day and get to call someone every week to tell them they've just won some money."

Anyone with an embarrassing photo who wants to enter the Mischief-Maker.co.uk competition simply should send their MMS (photo) message with the word 'mischief' to 07725 202020 and then view then their entry online.