YOUR No.1 paper has teamed up with town traders and the district council to launch a new scheme which can save shoppers money and get them the best deals.

A loyalty card is being produced for town businesses by the Advertiser/Messenger in conjunction with Bromsgrove District Council and the town traders' group the Bromsgrove Marketing Partnership (BroMark).

Shoppers will be rewarded with special deals if they use the card with traders taking part in the scheme.

The card, which will be attached to our Information Guide to be published at the beginning of next year, will be valid at a wide range of participating businesses.

Traders taking part will show the logo on their advertisements in the guide, in their shop windows, on their premises or vehicles.

Bargains available could range from discounts on goods or services or added value to help shoppers get more for their money.

The offers will be different each week and the Advertiser/Messenger will be carrying details of the up-to-date deals.

Cash prizes will also be up for grabs every week in a special draw of the three-digit Unique Reference Numbers found on all the cards. Just match the numbers in the paper and the prize is yours!

The scheme is a tried and tested success which has revitalised towns like Leominster, in Herefordshire, and Keighley, in Yorkshire.

Now it looks set to take Bromsgrove by storm.

* TRADERS - if you have not heard from us and are interested in the scheme, call us on (01527) 879211.

Remember, your business could offer discounts on goods, services, or simply added value to shoppers as part of this scheme.