TRADERS in the town are drawing up special deals to reward shoppers for backing Bromsgrove with the Advertiser/Messenger's loyalty card scheme.

Bromsgrove District Council and Bromsgrove Marketing Partnership (BroMark) have joined with us in the plan to save shoppers money and support the town centre.

In the New Year, the Information Guide 2001, packed with local listings, will be delivered with every copy of the paper.

On the front of each guide will be a loyalty card, while inside businesses supporting the scheme will display the loyalty card logo on advertisements as well as in their shop windows, on their vehicles or on their stalls.

The card is a shopper's passport to a world of special offers and deals from participating busi-nesses.

Bargains available could range from discounts on goods or services or added value to help you get more for your money.

The Advertiser/Messenger will carry up-to-date details of the newest and best offers as they change from week to week.

In each edition there will also be a special prize draw. If the unique numbers on your card match the ones in the paper, a cash prize is yours.

Any uncollected winnings will go onto a rollover draw each month.

Shoppers from Leominster, in Herefordshire, to Keighley, in Yorkshire, have seen the benefits of loyalty cards.

Now it's the turn of Bromsgrove shoppers to be rewarded for their support.

l TRADERS -- If you have not heard from us and are interested in the scheme, call us on (01527) 879211. Remember, your business could offer discounts on goods, services, or simply added value to local shoppers as part of this scheme.