Digital media teams around Newsquest, publishers of the Worcester Evening News and the Thisisworcester internet site won a taste of success as December's Revolution magazine named the company's sites among the Top 100 UK online media properties.
The magazine hit the streets with a special supplement described as "a directory of the UK's biggest online media properties".
Newsquest's 5.83m quoted impressions for November put it ahead of the combined 5.14m of the-sun.co.uk and newsoftheworld.co.uk in the News and Information category.
Newsquest's sites, along with all the directory's entries, earned a place by virtue of their monthly page impressions tally.
"Impressions per month remains the only way we can rank the performance of the sites listed," explained the magazine's features editor, Charlotte Goddard.
"But unlike the pop charts, where pundits moan that it's possible for modern bands to get into the Top 10 having sold far fewer singles than in the good old days, the criteria for entering the Revolution Top 100 are actually growing more stringent every year," she added.
Martin Brain, Newsquest Midlands' digital media manager, said: "We're delighted with the huge increase in internet traffic to our web sites, the effort we have put into the design and content has been worthwhile. Local businesses are also benefiting from the internet marketing packages we can offer on our web sites, such as links and banner advertising."
It is Revolution's second top-100 supplement and the fourth year running that the magazine has attempted to aggregate the largest online media properties in the UK to assist media planners and advertisers.
Newsquest is the UK's second largest regional newspaper publisher with nearly 300 titles including 15 dailies, 112 weekly paid-fors and 170 weekly frees with a total circulation/distribution of 10.6m copies.
Parent group, Gannett, is an international news and information company that publishes 99 daily newspapers in the USA, including USA Today, the nation's largest-selling daily newspaper. Gannett also owns in excess of 200 non-daily publications in the US, and operates 22 television stations. Gannett is an internet leader in the United States with one of the most popular news sites on the internet - USAToday.com
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