NEW research from the Campaign for Real Ale suggests Worcester beer lovers could be losing out on full measures, despite Labour's past promise to ensure a full pint of liquid.

CAMRA shows that many pints are short by more than five per cent, and some by as much as 10 per cent, short-changing drinkers by up to 20p a pint.

On the run-up to the 1997 election, Labour promised to bring in new laws to guarantee drinkers a full pint, excluding the froth, or head, on the beer.

Although proposals have been prepared by the DTI, CAMRA claims that the Government has failed to stick to its promise.

"It's quite simple; a pint of beer should be 100 per cent liquid and no pub should be able to profiteer from the current system of self-regulation which has clearly failed." said Mike Benner, head of campaigns and communications.

"The problem is getting worse as the trend of serving beers with large creamy heads gathers momentum. There is a clear need to protect consumers."

Consumers are now challenging the Government to stick to its commitment to introduce new laws to protect beer drinkers from short measures in pubs.