A MANAGING director liked the homes his company was building so much he bought one for his family.

Steve Osborne put his name down at the drop of a hat when Prowting Homes Midlands secured land on the Kidderminster Road in Bromsgrove.

"I liked the sheer variety of individual house-types and the ability to choose variations on just about every aspect of the interior, making the home unique," said Mr Osborne.

"This approach proved to be of great appeal to my family.

Mr Osborne - who lives with wife Linda and their two children - said home buyers were now more discerning and sought better value for money.

They want higher quality, greater choice and flexibility," he said.