ON the face of it, the "I'll be Des" campaign designed to stamp out Christmas drink-driving is simple, straightforward and easy to put into action.

The scheme - where designated drivers are given free drinks in pubs, provided they hand over their car keys - has the potential to send out a sparkling festive message.

So the fact that only a handful of pubs in Worcester have decided they can afford to sign up to the idea is disappointing, to say the least.

We emphasise those who "can afford", because Licensed Victuallers Association chairman Mike Stevens is absolutely right to point out that there are others who can't, much though they might wish to.

If there's a fault in the otherwise admirable scheme, it's that people will perceive from it that it's the moral duty of pubs to keep their driving customers on the straight and narrow. Mr Stevens says it's not, and he's right again.

That responsibility belongs to the individual holding the keys to the car, and to the group of people he or she will be driving home.

It takes nothing at all to say no to alcohol, just as it takes nothing at all to support someone who's taken that decision.

The "I'll be Des" message is important, but it doesn't matter who broadcasts it, as long as it's heard and followed.

Once again, this Christmas, the accident tally will say whether it has been. Please make sure you don't become part of it.