PLANS to employ a town centre manager for Malvern could be revived by Malvern Hills District Council, two years to the month after the post was axed to save money.

The scheme is being mooted by the council to help improve the area's economic prosperity

At a meeting on Tuesday, economic development officer Sharon Gray told councillors: "Pro-active town centre management can have a significant effect on improving vitality of local businesses."

She said it is proposed to give the town manager, who would also have responsibility for Upton-upon-Severn and Tenb-ury Wells, a £100,000 budget.

A Malvern town manager was employed for four years, a partnership between MHDC and the town council, until it was abolished in January 2000.

Businessman Adrian Ward, who was Great Malvern Association of Trade chairman at the time, said: "It is a good idea, but we really need to know more about the job description.

"I think a town manager has to do more than just arrange a few events. He or she has to be the catalyst linking the local authorities and the local shops and businesses.

"They will have to take a lead in promoting and sustaining economic development, looking into demographics and into things like finding ways to persuade some landlords to drop their rents."

Robin Elt, current chairman of GMAT, welcomed the move.

"Malvern needs a vibrant and enthusiastic individual who will promote the interests of the town as a whole."

At the meeting, Coun Bryan Smith said the council should look for candidates beyond local government, with private sector experience.

He said: "This ought to be the most prosperous area in the country; it's got so much going for it. The fact that it is not does not reflect well on any of us. At least we are doing something about it now."

A rural business centre based at the Three Counties showground offering advice, support and training following crises like foot and mouth has also been suggested.

Some £20,000 of funding from Advantage West Midlands has been earmarked for a feasibility study.

The proposals will be considered by the council's executive committee on Tuesday and full council on January 22.