WORCESTER'S Sony Centre was going for gold and that is what they have won.

The store became one of only a handful in the country to be awarded the gold standard by Sony.

"Only five per cent nationally get the award, most people just get silver and bronze," said Clive Brown area and store manager.

The store was judged on all aspects of operation, from the cleanliness of the carpet, to the knowledge of staff.

The Sony Centre was also tested by mystery shoppers, who are assessors posing as customers.

"They tested us in person and over the phone to make sure we were giving out the right information and offering the right services," said Mr Brown.