BIG Brother's Tim Culley has been publicly criticised for dying his auburn hair black.
As his roots start to appear, digital channel E4 continues its countdown to G-Day on Big Brother's Little Brother - when his ginger mane will become apparent.
Tim, whose family lives in Upton-upon-Severn, has told housemates that his natural hair colour is light brown.
He has been caught shaving his chest to eliminate the chance of being found out for being ginger and is often seen preening his locks.
Dermot O'Leary, who presents the daily E4 show has also been criticised for publicly humiliating 23-year-old Tim.
But Channel 4 presenter Graham Norton has also slammed Tim on his nightly show and viewers are agreeing with him.
On the programme's website the viewer's forum has a stream of messages about the former Malvern College student.
Several say he is boring and is not coping with the Big Brother experience after blubbing in the Diary Room about a video of his family.
But Tim will remain in the house for at least another week as he misses out on the eviction process tonight.
n Turn to Teabreak on Page 38
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