A MALVERN firm has secured a deal to represent a major American company as it expands into new markets in Egypt.

Wordsworth International, based in Christchurch Road, will help International Fiber Systems (IFS), which specialises in high-speed communications and security applications, take advantage of growing demand for such services in the North African country.

"Egypt is developing fast," said Nagi Bay, director of Wordsworth International.

"Government and businesses cannot afford to stand back and wait, but at the same time this is new and expensive technology.

"We have to reassure them they'll get the right systems at the right price."

Mr Bay, who was born in Egypt, said the relationships between the USA, UK and Egypt were vital culturally, politically and commercially.

"It's so important we keep up dialogue between the Middle East and the West in these fraught times," he said.

As part of the three-year deal, Wordsworth has this week been involved in organising a seminar in Cairo aimed at introducing IFS products to powerful figures in Egyptian business and politics, including government ministers responsible for infrastructure development.