A WEST Malvern man has become the face of QinetiQ in the research company's first ever advertising campaign.

Senior scientist Phil Gorman's image will be featured on poster hoardings, national newspapers and even specially-painted taxis.

Mr Gorman, who works on quantum cryptography, said: "It's a great experience being involved in the campaign. So often advertising campaigns don't reflect much to do with the business - ours uses real scientists in real situations.

"It's strange to be recognised around the site but I'm enjoying the attention."

"The campaign is aimed at increasing QinetiQ's profile and urges businesses to "Test Us", with slogans such as "Is there something impossible we can do for your company?"

The ads will appear in broadsheet papers such as The Times and The Guardian, but the posters and painted taxis will be mainly in the London area.