SOME of Worcestershire's top business brains have come together for the launch of a new website to promote the county.

The latest meeting of Worcestershire Ambassadors - a group of around 90 senior businessmen - saw the introduction of www.ambassadors.uk.com which provides information on local events, issues and activities.

Both Worcestershire County Council and Advantage West Midlands were represented during the evening, which was themed Working Together.

Shared

"The issues facing Worcestershire County Council are shared with business leaders," said council chief executive Rob Sykes.

"We need to use the strengths of the private sector in helping to drive forward our projects."

Sue Davies, of Advantage West Midlands, also supported the venture.

"Meeting with groups like the Worcestershire Ambassadors is an excellent way to build awareness and tell the business community, face-to-face, about our work," she said.