WORCESTER City have struck a new two-year shirt sponsorship deal with local firm E & E Engineering.
The Blackpole-based long-standing family business will pay a five-figure sum each year to display their name on City's new shirts.
E & E proprietor Paul Wild said: "We are a local company and like to support local sport, we are proud to have our name on City's new shirts."
City chairman Dr Michael Sorensen said: "This is an excellent deal for the club and will help us further take the club forward.
"Our sincere thanks go to Paul Wild and his family for supporting us in this way and we look forward to a long and happy relationship with them."
Dr Sorensen also praised outgoing shirt sponsors Petrochem Carless who have been the club's main sponsors for the last three seasons.
He added: "We owe a big dept of gratitude to David Little and Petrochem who have been excellent and very generous sponsors for the club.
"They will continue to support the club as executive sponsors and have kindly agreed to finance our proposed pre-season trip to Belgium."
City will also be wearing new shirts next season, with new kit suppliers.
The club have agreed a two-year deal for kit and leisurewear with Italian brand Errea, who currently supply kit for Middlesbrough, Derby, Brighton and Cheltenham.
The home shirt next season will be a white shirt with a blue pinstripe and the away strip will be a blue shirt with a white pinstripe. The club plans to reverse the kits the following season.
City plan to wear the new strip for the first time in their last home game of the season against Grantham Town on April 26.
Meanwhile, runaway leaders Tamworth need just three points from their last six games to clinch the Dr Martens Premier Division title after a 2-1 win at Stafford Rangers last night -- a result which boosts City's hopes of a top four finish.
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