THE best fish and chip shops in the region are being urged to enter a national competition.

The annual Fish & Chip Shop of the Year Competition is on again and organisers say the benefits of winning can include increased sales, new customers and an increased profile in the community.

Feedback from regional winners showed some fish and chip shops experienced a 40 per cent increase in trade resulting from media coverage following their win according to the Sea Fish Industry Authority (Seafish), which organises the event.

For more information phone Elaine Marshall at Seafish 0131 524 8641.