A WORCESTER-based speed dating company has merged with the country's market leader.

Speed Dating UK, established last year by Natalie Palmer, from Worcester, has joined forces with SpeedDater.

"I've built up the company from scratch over the past seven months and was delighted when SpeedDater approached me to become a part of their highly successful brand," said Miss Palmer, who has been named Midlands regional manager.

"I'd always considered them the most professional speed dating company in the UK and had based my business model on them.

"Together we'll be able to ensure the speed dating phenomenon reaches the rest of the Midlands and beyond."

For more information contact natalie@

speeddater.co.uk