THE police have called for all members of the community to play their part in ensuring the forthcoming school holidays do not become a season of tragedy on South Worcestershire's roads.

The warning from West Mercia Police came after nine child pedestrians were killed or injured between last July and September in South Worcestershire, which include Evesham and Pershore.

Mike Digger, traffic management advisor, said: "The holidays are a time for enjoyment but unfortunately, with more young people out and about in the community, there is a greater potential for incidents involving death or injury.

"It is important that drivers remain alert, particularly in residential areas, for children playing out in the street, riding their bikes or using skateboards. These days, mobile phones are an added distraction for youngsters, causing them to be less aware of traffic while they are engaged in a call or texting a message."

He added: "Motorists must be aware of what is happening ahead of them and ensure that they remain within the speed limits. An increase in speed from 30mph to 35mph means an extra 21 feet in the distance it takes for a vehicle to stop."

He added that parents should also be vigilant and keep them away from busy roads.

Roger Woodward, Worcestershire county road safety officer, added: "There is a tendency at this time of year for people to drink rather more than they would do normally at barbecues and other events before walking home late at night. It is important that people should appreciate that they are putting themselves in danger if they are not in control of their faculties when out on the road."