"LOCAL hero" Colin Hill missed his big day when he won a caring title sponsored by Tesco.

Mr Hill, chairman of the Kidderminster Carnival Committee, was on holiday in Brazil when he won the Local Hero title and the chance to open the new Tesco Express store in Spennells, Kidderminster.

He said: "It was a wonderful surprise for my return. The £500 prize will be used to boost next year's carnival charity."

Carnival representatives Norman Broome and Peter Picken stepped in to cut the ribbon at the new store instead.