Malvern town centre will be filled with light with the switching-on of the Christmas lights at 6pm today (Friday).
Gemma Lowy-Hamilton, star of this year's pantomime at the Malvern Theatres, will launch proceedings in her role as Robin Hood.
Shops will stay open until 8pm and a fun-fair with a merry-go-round will entertain the children. An array of festive food and drink will be available from a number of stalls and musical accompaniment will be provided by the Volcano Choir.
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