Tenbury is on the up - that's the good news from town centre co-ordinator Anthony Collis.

New shops are opening, others are moving to more prominent positions and the newly-revived farmers' market is set to become a strong monthly attraction, he says.

Last year, a survey of Tenbury and Burford residents showed there was an overwhelming need to improve facilities in the town for residents and visitors and the appointment of Anthony Collis has been seen as an essential element in the regeneration process.

Since he has been in post, the town has seen the formation of the Tenbury Area Partnership, and the production of a parish plan for Tenbury Wells and Burford .

Tourism is also on the rise.

Plans are in hand for the publication of a short town trail for visitors to explore the Teme Valley and the nearby Clee Hills.

"Next year, we plan to host a walking festival to prove Tenbury is an ideal base for the nation's biggest leisure activity and suggestions for a Tenbury film event in the art deco Regal Cinema, with films themed to a particular star or classic movies, are up for discussion," Mr Collis added.

Last Saturday, Tenbury Tourism Association staged a trial Saturday opening to visitors at the Pump Rooms, which drew in more than 150 people, including some from Lancashire, Sussex and Queensland, Australia.

Mr Collis said: "Tenbury can succeed - not by change for change's sake - but by capitalising on what the town and hinterland has to offer: exceptional scenery, quietness, the feeling of nostalgia and promoting the area to appeal to short-break tourists and day visitors from the Birmingham and Black Country conurbations."