A PUB landlord has admitted selling his customers cheap spirits under the guise of expensive brand names.

Leonard Gee, licensee of the Yew Tree Inn, in Hereford, was fined £600 and ordered to pay almost £370 prosecution costs for the offences when he appeared at Hereford Magistrates' Court.

Gee said he substituted a cheaper generic brand of vodka for Smirnoff Red Label, and swapped Gordon's gin for a cut-price version, because of dwindling bar sales.

The swaps were detected by Trading Standards' officers during a routine inspection of the pub last August and Gee was charged under the Trade Description Act 1968 for applying a false trade description and under the Food Safety Act for falsely describing food.