Malvern's first NEXT store was officially opened yesterday (Thursday).
The new store, on the Malvern Retail Park, sells a range of womenswear, menswear, childrenswear and home furnishings.
The store replaces Powerhouse and has created 60 jobs.
Customers visiting the NEXT within the first two weeks of opening will be invited to take part in a prize draw to win £250 of gift vouchers.
Spokesman May Leung said: "NEXT is delighted to be opening in Malvern and to be able to offer customers all four product ranges in a fabulous new shopping environment."
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