A KIDDERMINSTER store re-opened on Friday with a new layout and a refurbished appliance showroom after a £200,000 investment.
Frozen food specialist Iceland, in Bridge Street, is offering customers a wider range of fresh and frozen products, a home delivery service and with its new layout designed to make shopping easier for customers.
Store manager, Michael Smith, said: "We have listened to our customers to ensure we are offering them exactly what they want."
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