Nature's Own is spearheading an initiative to send millions of multi vitamins to victims of the tsunami.
The Hanley Swan-based firm is donating 100,000 multi vitamin and mineral supplements and is using the trade press to get in touch with other food supplement companies.
"If we can persuade other companies to offer vitamin tablets we will act as co-ordinator and as a collection point," said company technical director Amanda Williams.
Nature's Own will arrange for the supplements to be sent to the affected areas on a relief flight and work with Human Appeal International to get them distributed.
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