FOURTEEN local businesswomen have benefited from a Women in Rural Enterprise (WiRE), interactive PR workshop in Pershore.

The workshop encouraged the women to Make the Most of the Media and was held at the Civic Centre in the town last Thursday.

They picked up tips on understanding what journalists really want, writing Press releases, and spotting photo opportunities.

Those present included an artists' agent, a woman running a domestic rare breeds trust, one with a gallery of arts, crafts and inspirational gifts, a rural planner and a landscape gardener specialising in rubber patios.