A MALVERN firm of entertainment consultants is hoping to score a "Brucie bonus" with a new form of team-building.

Entertrain UK Ltd has designed a motivational game show aimed at encouraging team work and management skills.

If the price is right, the company hopes hotels will buy the game, complete with a collapsible set, as a fun treat for their business clients. It is also hoped individual firms will grab it for to use in the office.

The initiative is based on a number of television game shows from the past 25 years, including Name That Tune, Winner Takes All and Give Us A Clue.

"It can be used as post-conference entertainment, or as the main part of a team management event," said Entertrain's managing director Terry Turnbull.

"The set is quite big and really effective and we have already had interest from a lot of firms in the Midlands."

Mr Turnbull moved his company to Malvern a year ago because he liked the area.

He is hoping to expand over the next 12 months and create a database of local talent the company can call on for its corporate entertainment work.

He is already making waves in the right direction. The Barnards Green-based firm was responsible for all the training of the crew of the Queen Mary II, and has also just secured a £10,000 contract to train managers for Tui-UK - the Thomson Holidays-owned company.

It has also just renewed a multi-thousand pound contract to provide presenters for this year's national netball test series, the next tour of which starts in May.

"I am very pleased with the way business is going at the moment, and hopefully this new contract with Tui and the game show format will help us to be even more successful," added Mr Turnbull.

"And while we deal with a lot of national and international companies, we're hoping to develop local business in the Worcestershire and Herefordshire area too."