LOVE is officially in the air as florists and restaurants in Worcestershire recorded massive sales and reservations for Valentine's Day.

And while that may not come as a surprise, the choice of flowers was - lillies and tulips have pushed traditional red roses into third place.

Best of the Bunch, in Worcester Road, Droitwich, received more on 80 orders on what is traditionally the most romantic day of the year.

"We have been rushed off our feet, which is obviously good for business," said owner Charlotte Clark.

"Lillies have been the best seller, although our biggest order was for the traditional red roses. I can't say how many the gentleman had, but he paid £245 for them."

Lin Tombs, the owner of Forget Me Nots in Belle Vue Terrace, Malvern, said they had been busy all over the weekend.

"It has gone exceptionally well, although I wouldn't say it was our best year," she said.

"Lillies have been the favourite flowers. I think they fit better into the modern home, and have a lovely smell. Romance is certainly alive and kicking."

But if Maz Alldritt, the owner of Buds & Bows in St John's, Worcester, had one criticism, it was that men left it to the last minute to buy their gifts. "I couldn't get away from the phone all morning," she said.

"It's typical, but men always leave it to the last moment to buy something for their partners."

A meal is also traditional on Valentine's Day, and lovers have been booking places at their favourite restaurants months ahead to secure a place.

The Glass House, in Church Street, Worcester, provided a special four-course meal to more than 50 people.

"We were booked solid," said assistant manager, Liz Barratt.

"People were calling us before Christmas to make sure we had spaces. Couples still like to enjoy a romantic meal out."

For those without a partner, The Slug and Jug in the Cornmarket, Worcester, offered some respite.

A "singles" night took place at the venue from 8pm.