READERS have probably noticed that real fur has been shown during London Fashion Week.

It is not the first time, and unfortunately, I doubt it will be the last that animal fur has been on display in this way.

The fur industry has put a great deal of effort (and money) into a publicity and marketing effort to persuade people involved in fashion (including designers) that fur is acceptable and encouraged its use in collections. Sadly, many have taken the fur trade's shilling.

Fur is cruel and unnecessary, and simply because a few designers and models have been seen with it does not mean it is back in fashion (as the fur trade would have us believe) or acceptable.

Indeed, the selling and promotion of fur in this day and age is entirely hypocritical.

This country has banned fur factories and the use of the steel-jaw leghold trap (a device so barbaric its use has also been banned throughout the European Union).

Yet fur items made using fur obtained from these sources have been shown on the catwalks.

In addition, a new investigation into conditions found in China has uncovered unspeakable cruelty. Animals were seen being skinned while still alive. The way the animals are kept is horrific.

The fur trade's reaction to this evidence is telling. Instead of immediately issuing a boycott of these wretched animal's skins it continues to profit from them.

If nobody bought any real fur and those wearing it were shunned the industry, the suffering would end. It's that simple. Please visit our website: www.respectforanimals. org

MARK GLOVER,

Campaigns Director,

Respect for Animals.