THE A422 from Cookhill to Worcester has been identified as one of the most dangerous roads for motorcyclists.
The road, which passes through Inkberrow, features in a list of the 13 most dangerous roads for bikers in the West Mercia Constabulary area.
There were six accidents involving motorcycles on the road in 2004.
The force has now launched a Knights of the Road campaign for the summer focusing on the route.
The initiative comes as figures show the number of people killed while riding a motorcycle are actually at their lowest level in 10 years.
Sgt John Roberts, from the Force Operations Department, said: "While the figures have improved in recent years, we cannot afford to be complacent. Three people have already been killed while riding their motorcycles this year.
"Motorcyclists accounted for only one per cent of the traffic on force roads last year and yet they still accounted for almost one in 10 of the people killed.
"We will be paying particular attention to the roads where we know motorcyclists have been killed and injured in previous years.
"We will be targeting motorcyclists who use excessive speed and carry out dangerous manoeuvres risking other people's lives as well as their own.
"We will also be focusing on the behaviour of other road users and reminding them of the importance of being aware of other vehicles, particularly motorcycles."
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