A NEW role has been created at University College Worcester to strengthen its ties with the region's business community.

Katherine Jones has joined UCW as business partnerships developments officer in an effort to reinforce the institution's links with the public and private sector. Ms Jones will, among other things, be developing project work between the university and industry and helping to create student placement opportunities.

"I'm looking forward building a sound base for future UCW business relationships," said Ms Jones, who previously worked for Herefordshire Council's economic development team.

"This is a crucial part of UCW's strategy for growth."

Businesses wanting further information can call Ms Jones on 01905 855556 or e-mail k.jones@worc.ac.uk