THE two counties' Chamber of Commerce is to launch its new image at the Business Festival on Thursday, May 26.

The Herefordshire and Worcestershire organisation, which has backed local businesses for more than 170 years, has chosen the high profile event at the Three Counties Showground, near Malvern to reveal its new logo and promotional material.

"The Chamber is a dynamic and progressive organisation and we wanted to reflect that," said marketing manager Hayley Philpotts.

"Our new logo reflects the diversity of our product offering and also the diversity of our members," she said.

"With our new look we are also pleased to announce more tailored membership packages. Benefits now include discounts on healthcare, energy costs and travel, networking events and training, plus access to a business library."

and support for exporters."

Hundreds of business people have already pre-registered for the festival. Last year more than £180,000 of business was won on the day by more than 1,500 exhibitors and visitors. An estimated 2,000 people are expected to visit this year's event.