More than 99,000 visitors flocked to Malvern for this year's Three Counties Show.

The flagship event for the Malvern showground had a new look this year, to reflect the increasing diversity of rural life.

The show was divided into special zones dedicated to key aspects of rural life, including agriculture, business, country sports and motoring.

"The idea was to make it easier for visitors, whatever their interests, to plan their day," said Three Counties Agricultural Society spokesman Sharon Gilbert.

As an agricultural show, however, food and farming were at the heart of the event and livestock entries were up by 100.

Society president Charles Lloyd-Baker said: "It's extremely encouraging to see breeders and food producers from all over the Three Counties and beyond demonstrating support for the show in such great numbers."

In the showground's main arena, the Red Devils parachute display team were a popular attraction, along with the White Helmets motorcycle display team, a parade of fox hounds, harness racing and heavy horses.

Red Devils spokesman Lance Corporal Marcus Orme, who has taken part in parachute displays at the show for the last three years, said: "We like coming to Malvern. It's a family show and it's always so friendly and relaxed. We get so much interest from people, especially children. They come and talk to us after the display and help us pack our chutes."

Outside the main arena, there were rare breeds, country pursuits, show jumping and country crafts and hundreds of traders selling everything from fashion accessories to Ferraris.

There were also sheep shearing competitions, vintage tractors, a fun-fair and a rural business advice centre.