SINGER and TV presenter Toyah Wilcox was at the show show to launch a recycling project.
Toyah, who lives in Pershore, is passionate about recycling.
"It's so important and it's something we can all do that makes a real difference to the planet," she said.
She was particularly keen to stress the importance of recycling aluminium.
"We sell around five billion aluminium drinks cans in Britain every year and they can be recycled over and over again."
Toyah was also keen to involve children in recycling.
"Children seem to grasp better than adults how easy it is to do something important for the planet," she said.
The diminutive star is wholeheartedly behind Operation Target 75, a partnership between the local county and district councils which aims to increase kerbside recycling and reduce waste going in to landfill.
A special bus with leaflets, displays and interactive activities will be touring Worcestershire and Herefordshire over the next few weeks.
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